BUILDING MOVEMENTS
Thanks to AI, building products has never been more accessible. With some effort, anyone can write code, design interfaces, or create content. But AI can’t create meaning. It can’t build community or a sense of taste. And it certainly can’t inspire people to feel like they are part of a cause they believe in. That’s what movements do.
When you build a movement:
Your users don't buy your product – they join your cause
Your team doesn't work for you – they fight for your mission
Your growth doesn't depend on ads – it spreads through shared values and conviction
Your competitive advantage isn't just technology – it's the community and culture you create
The next, generation-defining companies won’t just have the best products or the most innovative strategies. They’ll be the ones that tap into the deeper currents of human aspiration and build movements that people long to be a part of.
Areas of service: strategy, positioning, communications, storytelling, go-to-market, brand, product.