BUILDING MOVEMENTS
Thanks to AI, building products has never been more accessible. With some effort, anyone can write code, design interfaces, or create content. But AI can’t create meaning. It can’t build community or a sense of taste. And it certainly can’t inspire people to feel like they are part of a cause they believe in. That’s what movements do.
The companies that will define the next decade won't win because they have the most cracked product or the best marketing. They'll win because they understand something fundamental: people are hungry to be part of something bigger than themselves.
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